Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Printers in Homes and Printers
Who today does not have a printer at home. Their prices are becoming more affordable and operating costs lower. Multifunction devices offer increasingly larger scanning resolutions, less margin, larger formats, etc.
But still, such home printers are far behind the professional equipment used in professional printers. Not to mention the much larger range of techniques used, which have nothing to do with those we know from home printers. Printed roll, solvent, water, anhydrous - long to exchange. The quality of such printouts is higher, which entails the obvious higher costs of printing itself.
Not only leaflets
Printing is not only printing leaflets, business cards or large banners - it also prints other, necessary materials such as: stickers, self-adhesive letters or labels. In principle, everything that comes out of the printing house can be included in the category of printing.
There are plants specializing in the production of only a specific group of printed materials: eg leaflets, or only large-format printing. However, this results from a simple thing: for every type of printing you need to have the right machine, and these take up space and cost a lot. That is why printing plants limit the amount of services provided.